About this news game
10-second news: Pirelli said its 2027 calendar was photographed entirely in India for the first time. The project uses multiple authors and distances rather than presenting one definitive view.
Why this mechanic: The game praises a corporate calendar for admitting that a person or country does not fit one glossy frame. Reusing the same safe crop costs variety; erasing the person or their context costs clarity.
How to play: Drag the viewfinder, select a distance, and shoot six distinct person-plus-context frames in about 24 seconds. There is no displayed perfect score.
Editorial treatment: corporate-fan-satire, gentle edge. The joke targets the historic one-image-fits-all corporate gaze—not India, the cast or the photographers. All people shown are fictional. This unofficial editorial game implies no sponsorship.
Published/updated: · English and Japanese.