JUL 20 · JAPAN EXPORT · 24 SEC
NO BOILING WATER!
Break Japan's 55-year hot-water reflex.
10-SECOND NEWS
Nissin launched its first Cup Noodles designed to rehydrate in refrigerated water for five minutes. In Japan, instant noodles normally begin with boiling water; these need neither heat nor ice.
MOVE THE CUP LEFT OR RIGHT
Catch drops in the blue opening at the top: cold water gives +35, hot water loses 55. Rim hits bounce away.
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BLUE = CATCHRED = DODGE
HOT WATER ERA: OVER.
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